Meta has introduced new features to Reels such as subtracting support for longer Reels of up to 90 seconds, withal with some new creative tools.
This is an upgrade since until now, Facebook Reels were limited to 60 seconds.
90 seconds
Meta increased the Instagram Reels time limit to 90 seconds last July, but both fall someway short of the maximum length of a TikTok video, which currently stands at 10 minutes.
The visitor is moreover rolling out increasingly creative tools, including a new templates full-length that lets users create Reels with trending templates.
Templates
The new feature, which rolled out to Instagram Reels last year, makes it possible for users to rip a template from a Reel they’ve just watched and implement it in their own creation.
Templates are somewhat similar to TikTok’s own templating option.
Grooves
Reels is moreover getting a new “Grooves” full-length that automatically aligns and syncs the motion in the video to the write-up of the creator’s favorite song through visual write-up technology.
Basically, this refers to syncing clips with a song.
Once then Meta’s taking inspiration from TikTok.
Syncing video to sounds has been a defining foible of the Chinese behemoth.
TikTok threat
These new features had once made their way to Instagram increasingly than seven months ago, and are now stuff released on Facebook.
A point could be made that Meta wanted to test the waters on Instagram Reels surpassing bringing them over to Facebook.
Facebook launched Reels to compete with TikTok.
Short-form vertical Reels
At first, Meta saw Reels as a way to directly gainsay TikTok with a full-length inside the Instagram app.
However, it quickly saw the potential to launch a increasingly powerful counteroffensive if it moreover brought Facebook into the mix and unliable for cross-posting between the two social networks.
In August, Meta allowed Reel-makers to cross-post their Reels on their Instagram and Facebook pages.
Cash cow
Reels is the social networking giant’s fastest growing format which moreover continues to grow quickly.
Reels’ plays/views wideness Facebook and Instagram have increasingly than doubled over the last year.
Reshares (akin to Twitter retweets or Tumblr reblogs) of Reels have increasingly than doubled on Facebook and Instagram in the last six months.
Meta plans to protract to roll out new features for its coveted windfall to make it easier for creators to get discovered.
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