Making a transpiration in the world is much easier if you could reach increasingly people with your cause. Luckily, the online world offers exactly this — the potential to reach people with generous hearts.
However, online donations can be tricky. There are many hurdles to cross: how do you build trust and how can you securely collect donations online? In this blog, you’ll learn well-nigh the weightier practices to follow when collecting donations online and how Instamojo can help you on the way.
Explain what your organization is all about. People donate considering of a social connection, trust in an organization, and impact of their contribution. So, make sure that you mention who your donations is for, how you provide them with help, and long-term vision.
Add compelling photos of your donation works. Demonstrate the good work of your organization and where the donation money goes to by showing impactful images. Make sure you take a few images during the soft-heartedness activities you organize.
Where do people go to know increasingly well-nigh a new institution they’ve heard of? Social media! External liaison with social media is a cost-effective way for nonprofits to engage with a large regulars and, get online donations through sensation and targeted campaigns.
You can segregate one or many platforms to be zippy on. Make sure to post frequently, be active, and respond to comments and DMs.
As a nonprofit, you can create content on your upbringing and awards, news features, volunteer stories, and fundraising goals.
A major reason why people segregate to donate is tax benefits. So make sure you request to this audience. Your donors should automatically receive their donation tax receipts instantly receive without they’ve made the payment. You will be helping them hands save their tax forms. The weightier way is to automate this process.
It’s important to have a database of those who donated to your organization. Build and maintain relationships with donors and raising increasingly funds. Ask them to join your newsletter. Send them updates on the impacts your nonprofit brought well-nigh with stories and images. You can send them occasional emails asking them if they want to make flipside donation.
Now let’s squint at how you can collect donations online. We are explaining two ways, based on if you once have a website or not.
The weightier way is to create a landing page. A landing page is a one-page website which has a focused goal. It does well in terms of points and you don’t have to create a full-fledged website
Go to Instamojo Smart Page and sign up to start creating your landing page to collect donations. You can either sign up for self-ruling or go for the Pro plan. You will now have to enter details of your organization. Without this, you will be led to your dashboard.
From the left-handside of your dashboard, segregate ‘Smart Page’ under ‘Payments’.
Now let’s squint at how you can customize and publish your landing page.
Firstly, add in a header which mentions what your nonprofit is all about. Then, write lanugo the reprinting of your landing page — who your donations help, your mission, and credibility. Insert images that showcase your soft-heartedness activities. You can moreover segregate a theme that goes well with your organization’s logo.
Next, you will see an option to add ‘pricing’. In this case, you can input an value you want people to pay and requite them a few options. You can moreover let them select an value of their choice.
You can moreover add a custom label to the payment button.
On your Instamojo Smart Page, you get the option to add in testimonials. Here, you can insert quotes from any media features you were in or quotes from prominent people. This will help you collect increasingly donations online by driving trust.
Also add a lits of FAQs that people may have — like do you provide a tax recept, are you a regsitered nonprofit, etc. Embed an enquiry form in your Smart Page to collect any spare queries from your donors.
You’re scrutinizingly washed-up creating a page to collect donations online! The next step is to enter the URL structure of your landing page. Make sure you mention your organization’s name. If you have a domain, you can link it to your smart page. You moreover have the option to purchase and link the domain.
Don’t forget to add a custom thank you page to show your gratitude.
What’s more?
You can run digital ads to your Smart Page and track results easily. You can moreover collect and store donor details on your dashboard.
Inchara Foundation, a non profit, uses Instamojo Smart Page to collect donations by hosting a soft-heartedness event.
Having a Smart page helps widen their reach and get increasingly people interested in their event. It gives an uneaten uplift to their points withal with their social media presence.
Charities and NGOs wideness India trust Instamojo to handle their donations. Try it out and see how easy it is to collect funds for your rationalization through the platform. We have powerful features that help you build trust with donors, collect their details, and requite them a unscratched payment experience.
