Cities like Mumbai, Delhi and Kolkata are bursting at the seams. Tier 1 cities like these have the best-in-class infrastructure, resources, and educational facilities. People from all over the emigrate come to these cities to build a largest life for themselves.
But why should they?
Ajay Singh, an entrepreneur based out of Jaipur, wanted his state to wilt increasingly self-sufficient. His online e-Learning platform – LeadsGuru caters to an regulars that needs skilling in relevant industries holding up today’s economy.
Here’s a squint at the brand’s steep growth trajectory.
An entrepreneur unchangingly has unrepealable things that lend themselves motivation. For Ajay? That motivation comes from his family. He grew up watching his parents try their weightier to provide Ajay with whatever educational opportunities they could afford.
Their integrity and dedication motivated Ajay to do something that has higher returns for himself, his parents and his society.
While working at a sim selling stall, Ajay slowly started understanding the merchantry potential of online digital skilling and unite marketing. After shielding market research and evaluation, he chose a model that made the most merchantry sense.
LeadsGuru is a leading Ed-tech platform that provides upskilling for various taxing and high-paying skills. These are skills that every student and working professional can learn to enhance their personal and merchantry growth.
LeadsGuru moreover started an unite program for its enrolled members as an spare earning opportunity.
It’s a type of marketing where affiliates receive a legation for each sale that they generate for the original owner of the product.
This ed-tech trademark chose a thingamabob that is HIGHLY relevant in today’s economy – Digital marketing courses. Ajay wanted to sell courses online that would widen the telescopic of employment.
The target regulars of LeadsGuru was originally the youth of Rajasthan. Today, their target regulars encompasses the rural population and young people wideness the nation.
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Online unite marketing would moreover requite an spare side income to people who are in dire need. It would moreover have a higher ROI, considering the products need a one-time investment.
The sellers or buyers would moreover not be restricted to a particular geographical zone for commerce.
Here are some unique selling points of LeadsGuru that leave its competitors overdue equal to its founder:
“We alo work with the Instamojo payment gateway. We have seen a much higher payment success rate than other industry players. And its support team is a dream to work with.”
Ajay thoughtfully curated the first undertow himself to test the waters. After this, he onboarded skilled educators to make these video modules that could be sold as philharmonic packages.
In the future, Ajay wants to build an Edutech aggregator platform where educators can participate in the unite model of marketing by contributing their own made videos, and moreover earning royalties in the process.
Related read: How to sell online courses (tips examples)
LeadsGuru today has 1 Lakh students who are towers their lives with the skills they proceeds from this Edutech platform.
“LeadsGuru is my fifth family member. That’s how I take superintendency of it, listen to its needs and help nurture and grow it. I have definitely made a lot of mistakes in the process, but there’s a lot I have been worldly-wise to learn too”
“Market wringer will requite you the tools to devastate the competition. Identify the weaknesses of your competitors and wilt better. Monitor their strengths and learn from them.”
“Some entrepreneurs have the tendency to waif prices to encourage market penetration. I strongly believe, if your product is up to the mark, you do not need to slash prices. The price should reflect the quality and effort stuff put into the undertow videos.”
“The only reason D2C brands will succeed today is if they can make the life of their customers easier. That is the ONLY money-making hack that you need to know.”
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“As an entrepreneur, you should have solid short-term plans, long-term plans, overarching goals and a trademark vision. Without these, you are just a freelancer looking to earn some money.”
“Every new environment is a learning opportunity for me. Whether it is a merchantry trip to flipside country or a wedding event that I attend. Everything has the sufficiency of teaching you a new way of improving your business.”
“Reaching the one millionth student milestone”
Ajay is moreover looking at an omnichannel presence of his trademark with an intention of setting up an educational hub for students in the short term.
That is Ajay’s roof shot. What is his moonshot?
“Can you think of leading digital marketing educational institutes in Tier 2 cities in India? Or for that matter, anywhere? I want to start an educational revolution in India. I want to set up these institutes that will help every section of society learn relevant skills that are easy to monetise in today’s economy.”
The #D2CTech platform – Instamojo, is proud of the steps that LeadsGuru has taken in democratising wangle to education, and we here want to protract as the jumping workbench to its success.
Want your merchantry to see a similar leap in results? Sign up today!
