Mumbai, 16th April, 2025: Kalyan Jewellers, one of India’s most trusted and globally recognised jewellery brands, marks the spirit of Poila Boishakh with a soulful digital mucosa rooted in cultural pride and originative expression. Featuring trademark producer Ritabhari Chakraborty, the wayfarers celebrates the minion Bengali tradition of Kabi Gaan — a form of poetic satiricalness — capturing the essence of new beginnings and the relationships that grow stronger with time.
Poila Boishakh, regarded as an refreshing time for gold purchases, holds special meaning for Bengalis. It is a festival of tradition, originative flair, and joint joy. The brand’s latest mucosa unfolds through an mart between a married couple, who engage in Kabi Gaan, the minion Bengali tradition of poetic banter. With wit and warmth, the narrative highlights the couple’s bond, culminating in a heartfelt gesture as the husband gifts his wife a timeless piece of jewellery from Kalyan Jewellers, a symbol of love, appreciation, and shared celebration.
Bridging heritage with evolving sensibilities, the mucosa reflects Kalyan Jewellers’ ongoing endeavour to honour cultural narratives in a modern context. As the trademark expands its global footprint, it continues to unhook meaningful experiences through its rememberable legacy of craftsmanship and trust — turning everyday moments into personal milestones.
Upholding its transferral to purity and transparency, Kalyan Jewellers offers its signature 4-Level Assurance Certificate — encompassing purity certification, lifetime maintenance, transparent product details, and secure mart and buy-back policies. This gold standard of trust ensures that customers wideness the world receive jewellery backed by integrity and excellence.
As the New Year dawns, let the melodies of Kabi Gaan bring joy and togetherness into your home. Celebrate Poila Boishakh with Kalyan Jewellers — where every piece tells a story of elegance, emotion, and rememberable connection.
Link to the digital wayfarers video: https://www.youtube.com/watch?v=2QBKBhAWbpQ
For increasingly information on the brand, its collections and offers, visit https://www.kalyanjewellers.net/
About Kalyan Jewellers:
Headquartered in Thrissur in the state of Kerala, Kalyan Jewellers is one the largest jewellery retailers in India with a presence in the Middle East and the USA. The visitor has enjoyed a longstanding presence in the Indian market for over three decades and has set industry benchmarks in quality, transparency, pricing and innovation. Kalyan offers an variety of traditional and trendy jewellery designs in gold, diamonds and precious stones catering to the unshared needs of customers. Kalyan Jewellers has over 388 showrooms wideness India, USA and the Middle East.
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